These are news releases that are related to our Investor efforts. Releases are listed in chronological order and are archived by year. Sign-up to receive news as it is released using the email and RSS tools below.
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Aug 29, 2013Not all editors are created equal; tips to make the editing process a smooth and productive experience.
You've finished the afterword and are ready to see your cover peeking out from the shelves of major booksellers everywhere…but wait, aren't you forgetting a step? Rather than publish your work...
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Aug 22, 2013The dos and don'ts of leveraging a real-time opportunity to promote your work.
Is your marketing strategy flexible enough to accommodate opportunity in real-time? Newsjacking, first codified by David Meerman Scott, is a term which describes the process by which a third-party...
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Aug 21, 2013Penny Sansevieri illustrates how authors can channel PR momentum to increase the bottom line.
There's undeniably a certain cachet associated with being named a "critical success," but wouldn't it be great if you could take those reviews and interviews and turn them into book sales? Penny...
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Aug 20, 2013Search and Social provide instant information--but how do you make your content stand out?
You've heard about the results[1] of including multimedia in marketing and communications efforts, but are you wondering how to go about using visual elements in your campaigns and promotions?...
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Aug 15, 2013Understanding ethical concerns as the lines between paid and earned media continue to blur.
Over the past decade, a lot has been said about the "digital revolution" and the resulting changes to the traditional publication model. Smart marketers and public relations professionals have...
John Powell
@twitterid