John Powell
@twitteridNews Releases
These are news releases that are related to our Investor efforts. Releases are listed in chronological order and are archived by year. Sign-up to receive news as it is released using the email and RSS tools below.
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Feb 6, 2014Creating campaigns with emotional resonance can help brands make long-lasting connections with customers.
Take a minute to think about some of the marketing campaigns or ads that have resonated with you recently. You may be remembering the ad about a "lost boy" using Google Maps to make his way back...
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Feb 3, 2014Did you know that brand advocates spend twice as much and are up to four times more likely to recommend products than the average customer?
Harvard Business Review's "How Valuable is Word of Mouth" study quantified what many brand marketers already know: brand advocates and evangelists spend—and recommend—more. With more and more...
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Jan 30, 2014
A traditional goal of the press release is to secure earned media coverage, and while that is still a primary objective for many communications professionals, smart small business marketers can...
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Jan 30, 2014Free webinar discusses how to analyze the value and ROI of event marketing opportunities.
As the "big game" and the Olympics move to the forefront of consumer awareness, marketers are spending more to create campaigns tied to these events. With the costs to sponsor major events...
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Jan 29, 2014
If 2013 can be remembered as the year for any specific marketing advance, it can certainly be remembered as the year that "content" became an imperative for small businesses chasing success. Savvy...
