News Releases

For small businesses and self-publishing authors, eBooks on topics of interest to their audience can play a key role in their content marketing strategy. Depending on your ultimate goal, whether...

The significant changes in the digital media environment that are so instrumental in shaping public opinion today require professional communicators to continually update and refresh our...

Going public is the endgame for many emerging companies but it's not an easy path. To assist companies, PR Newswire and Vintage Filings brought together experts to speak on the steps to IPO...

Google's algorithm updates and additions over the past several years have consistently moved toward a focus on quality content, which can challenge the way many small businesses had previously...

Recently, articles and conversations about content marketing have focused less on content creation and more on content distribution.[1] It goes without saying that in an increasingly visual and...

Blogging is a business on its own, but it is also a tactic to help grow your small business. If blogging is part of your content marketing and public relations strategy, your goal should be to...

A crisis can catch any brand off-guard, especially as social media offers the opportunity for missteps to go viral and snowball beyond anything that would be expected. A lot of attention is paid...

Today's new media and marketing environments require communications pros to constantly evaluate their tactics. The right tactical mix is fundamental to developing successful PR and marketing...

With so much emphasis on critical acclaim, it is easy to overlook the importance that sales play in the success of an author's career. Though "book sales" are typically associated with...

PR Newswire and Vintage Filings, a division of PR Newswire, is pleased to announce the inaugural "Disclose Your Creative Side" 2014 Art and Industry / SEC Calendar, a juried art program that will...

Brands and organizations are publishing more content than ever, while at the same time, search engines and social networks are tightening the filters that dictate the content users see, providing...

Branding efforts of late have centered around a storytelling theme: discovering your brand story, communicating it to your audience, creating a culture of storytelling amongst your employees—but...

Whether you call it sponsored content or native advertising, it's undergoing a renaissance as brands strive to connect with audiences and media properties search for new revenue streams. However,...

Best practices for writing and formatting press releases that resonate with today's digital audiences challenge many of the conventional approaches to framing, writing and pitching an...

Building a small business or personal brand used to be about ads in the yellow pages, word of mouth and traditional marketing. The Internet has changed the way brands are built and added new...

According to a PR News and PR Newswire survey of marketing and communications professionals, 60% of those using multimedia in their efforts see a positive trend in response rates—which explains...

Communications is a seemingly constant state of evolution—but often the focus of change is on external communications, public relations and marketing efforts. Internal communications is being...

One of the major themes to come out of the PRSA 2013 International Conference is the evolution of news and its impact on PR today. PR Newswire's Sarah Skerik, Vice President of Content Marketing,...

Authors who want to keep up with the growing trend of online book sales need to look at sales tactics from a new perspective. The way consumers buy from online retailers differs from traditional...

The PRSA 2013 International Conference theme, One World: Connection. Community. Collaboration., sets the tone for an event which serves as a meeting point for PR professionals to come together and...

Media is evolving, in large part due to the ways people are now able to access and consume information. PR strategies need to evolve to meet these changes, in order to serve rapidly morphing media...

Online book retail, including both print and eBooks, accounted for 44% of all consumer book purchases in the United States in 2012, showing growth from the previous year, a trend that is expected...

As part of its 15th birthday celebration this past September, Google announced the complete revamping of its core search algorithm. The new algorithm, called Hummingbird, had actually been rolled...

The PRSA 2013 International Conference kicks off Saturday, October 26, in Philadelphia. PR Newswire will feature its own interpretation of the event's theme One World: Connection, Community,...

An online marketing campaign is comprised of many moving parts. While unexpected obstacles might arise once the campaign is set in motion, there are steps your small business can take to build a...

Blogging is a business. It is also a way to grow your small business, but with all of the other hats you're wearing it might be hard to get a blog up and running, let alone keep the content fresh....

With the speed of information increasing exponentially on a daily, if not hourly, basis, companies looking to reposition themselves are faced with the dilemma of getting accurate and engaging...

Content is multi-functional: it can be used to promote brand awareness, position a company as a thought leader in its sector, and even drive a customer action. Some marketing and public relations...

Looking to take your small business to the next level? Adding a blog to your company website can be an effective way to position your company as a thought leader and promote brand awareness within...

The role of the influencer is still important—but it is changing. Consumers have access to an ever increasing number of platforms on which to source news and opinions, which means that any...

As more information is transmitted daily over an ever increasing number of channels, grabbing audience attention immediately is more important than ever. When you take into account that 67% of...

Express Writers, a professional copywriting service provider, has integrated PR Newswire's online content distribution service into their offerings. This will enable their clients to pair...

Arguably, the only thing worse than bad content is great content no one sees. You've taken the time to discover and understand your brand's story and create a piece that articulates it in a clear,...

Pivotshare, an online platform that allows anyone to sell premium video directly to its audience using pay-per-view rentals, purchased downloads, and channel-wide subscriptions, has integrated...

Over a 16 year period, 1997-2013, the number of women-owned businesses in the United States increased at a rate of 59%--1.5 times the national average. The more than 8.6 million U.S. women-owned...

Content marketing has ushered in the age of storytelling. Whether your brand is established or a recent start-up, there is a story to be told. Explainer videos are a fantastic medium to share your...

NUEVA YORK, 18 de septiembre de 2013 /PRNewswire-HISPANIC PR WIRE/ -- Con el número de canales y plataformas que van en aumento diariamente, los profesionales de marketing y comunicaciones...

With the number and of channels and platforms growing daily, marketing and communications professionals are finding greatest success in using a multi-channel approach when it comes to broadcasting...

One of the key takeaways coming out of Content Marketing World last week is the growing importance of visual elements in marketing efforts.1 PR Newswire's recent survey with PR News shows a large...

One of the major themes to come out of Content Marketing World 2013 is the importance of content discovery. PR Newswire's Sarah Skerik, Vice President of Content Marketing, explored "10 Ways to...

Have you ever stumbled over the question, "What does your company do?" It's not that you don't know, but in a quick conversation it can be hard to package your varied product offerings in a...

While there may not be one sure method to create a best-seller, there are certainly marketing landmines that can cause a book to tank. Penny C. Sansevieri, CEO and founder of Author Marketing...

Driven by the infinite supply of content that is competing for a finite amount of audience attention, emerging themes from Content Marketing World this year include an emphasis on incorporating...

A recent survey conducted by PR News and PR Newswire shows that 79% of marketing and communications professionals think video is underused in PR efforts and 76% of survey takers indicated that...

If your content marketing plan begins and ends with creating and publishing content, it might be time to rethink the process. Without question the foundation of content marketing is great content,...

Content marketing, visual storytelling, multimedia, the list goes on. But what do they mean? In preparation for Content Marketing World in Cleveland September 9-11 PR Newswire has announced a...

You've finished the afterword and are ready to see your cover peeking out from the shelves of major booksellers everywhere…but wait, aren't you forgetting a step? Rather than publish your work...

Is your marketing strategy flexible enough to accommodate opportunity in real-time? Newsjacking, first codified by David Meerman Scott, is a term which describes the process by which a third-party...

There's undeniably a certain cachet associated with being named a "critical success," but wouldn't it be great if you could take those reviews and interviews and turn them into book sales? Penny...

You've heard about the results[1] of including multimedia in marketing and communications efforts, but are you wondering how to go about using visual elements in your campaigns and promotions?...