News Releases

Big data is redefining marketing, especially when marketing to "niche" audiences. As audiences intersect across channels and platforms, marketers are called upon to redefine their messaging around...

Though many brands and small businesses have embraced blogging as part of their marketing mix, many still are not quite sure how to use blogging effectively—or how to understand the potential...

News breaks faster than ever thanks to social media. Journalists now have the ability to track news in real-time as it unfolds, often via citizen journalists tweeting and recording on the scene....

Social media and digital communications have revolutionized word of mouth marketing—and it has exploded in scale. Marketers now have the opportunity to communicate directly with their target...

With the volume of content released every second, a big part of a journalist's daily routine can be sifting through the deluge of emails, texts, tweets, push notifications, etc. Additionally, many...