News Releases

These are news releases that are related to our Investor efforts.  Releases are listed in chronological order and are archived by year.  Sign-up to receive news as it is released using the email and RSS tools below.

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  • Oct 16, 2013

    Blogging is a business. It is also a way to grow your small business, but with all of the other hats you're wearing it might be hard to get a blog up and running, let alone keep the content fresh....

  • Oct 14, 2013
    New case study from PR Newswire examines how Sodexo used the ARC microsite to reposition itself as a thought leader in the quality of daily life conversation

    With the speed of information increasing exponentially on a daily, if not hourly, basis, companies looking to reposition themselves are faced with the dilemma of getting accurate and engaging...

  • Oct 11, 2013
    Take your audience from awareness to choice

    Content is multi-functional: it can be used to promote brand awareness, position a company as a thought leader in its sector, and even drive a customer action. Some marketing and public relations...

  • Oct 9, 2013

    Looking to take your small business to the next level? Adding a blog to your company website can be an effective way to position your company as a thought leader and promote brand awareness within...

  • Oct 3, 2013

    The role of the influencer is still important—but it is changing. Consumers have access to an ever increasing number of platforms on which to source news and opinions, which means that any...

  • Oct 3, 2013
    How do you make your content stand out?

    As more information is transmitted daily over an ever increasing number of channels, grabbing audience attention immediately is more important than ever. When you take into account that 67% of...

  • Sep 30, 2013
    Clients of the expert copywriting provider can now easily pick PR Newswire distribution when placing their content orders

    Express Writers, a professional copywriting service provider, has integrated PR Newswire's online content distribution service into their offerings. This will enable their clients to pair...

  • Sep 26, 2013
    Engaging content marketing doesn't exist in a vacuum: that's where distribution comes into play.

    Arguably, the only thing worse than bad content is great content no one sees. You've taken the time to discover and understand your brand's story and create a piece that articulates it in a clear,...

  • Sep 25, 2013

    Pivotshare, an online platform that allows anyone to sell premium video directly to its audience using pay-per-view rentals, purchased downloads, and channel-wide subscriptions, has integrated...

  • Sep 20, 2013
    The need for education and networking among women business owners is greater than ever.

    Over a 16 year period, 1997-2013, the number of women-owned businesses in the United States increased at a rate of 59%--1.5 times the national average. The more than 8.6 million U.S. women-owned...

  • Sep 19, 2013
    Sharing a brand story can be a challenge even for the most established brands--go behind the curtain of the creative process.

    Content marketing has ushered in the age of storytelling. Whether your brand is established or a recent start-up, there is a story to be told. Explainer videos are a fantastic medium to share your...

  • Sep 18, 2013

    NUEVA YORK, 18 de septiembre de 2013 /PRNewswire-HISPANIC PR WIRE/ -- Con el número de canales y plataformas que van en aumento diariamente, los profesionales de marketing y comunicaciones...

  • Sep 18, 2013

    With the number and of channels and platforms growing daily, marketing and communications professionals are finding greatest success in using a multi-channel approach when it comes to broadcasting...

  • Sep 17, 2013
    With visuals a new marketing necessity, how do you make your efforts stand out?

    One of the key takeaways coming out of Content Marketing World last week is the growing importance of visual elements in marketing efforts.1 PR Newswire's recent survey with PR News shows a large...

  • Sep 17, 2013

    One of the major themes to come out of Content Marketing World 2013 is the importance of content discovery. PR Newswire's Sarah Skerik, Vice President of Content Marketing, explored "10 Ways to...

  • Sep 12, 2013
    Explainer videos are a fun and practical "visual elevator pitch" to showcase what your brand does.

    Have you ever stumbled over the question, "What does your company do?" It's not that you don't know, but in a quick conversation it can be hard to package your varied product offerings in a...

  • Sep 12, 2013

    While there may not be one sure method to create a best-seller, there are certainly marketing landmines that can cause a book to tank. Penny C. Sansevieri, CEO and founder of Author Marketing...

  • Sep 11, 2013

    Driven by the infinite supply of content that is competing for a finite amount of audience attention, emerging themes from Content Marketing World this year include an emphasis on incorporating...

  • Sep 11, 2013
    As more PR professionals plan for increased use of multimedia, PR Newswire aims to help.

    A recent survey conducted by PR News and PR Newswire shows that 79% of marketing and communications professionals think video is underused in PR efforts and 76% of survey takers indicated that...

  • Sep 9, 2013
    Content Marketing is without question a part of nearly every brand's marketing plan -- but are you making your content accessible and discoverable to your target audience?

    If your content marketing plan begins and ends with creating and publishing content, it might be time to rethink the process. Without question the foundation of content marketing is great content,...

  • Sep 5, 2013
    PR Newswire launches new campaign for Content Marketing World aimed at discovering what "Content is."

    Content marketing, visual storytelling, multimedia, the list goes on. But what do they mean? In preparation for Content Marketing World in Cleveland September 9-11 PR Newswire has announced a...

  • Aug 29, 2013
    Not all editors are created equal; tips to make the editing process a smooth and productive experience.

    You've finished the afterword and are ready to see your cover peeking out from the shelves of major booksellers everywhere…but wait, aren't you forgetting a step? Rather than publish your work...

  • Aug 22, 2013
    The dos and don'ts of leveraging a real-time opportunity to promote your work.

    Is your marketing strategy flexible enough to accommodate opportunity in real-time? Newsjacking, first codified by David Meerman Scott, is a term which describes the process by which a third-party...

  • Aug 21, 2013
    Penny Sansevieri illustrates how authors can channel PR momentum to increase the bottom line.

    There's undeniably a certain cachet associated with being named a "critical success," but wouldn't it be great if you could take those reviews and interviews and turn them into book sales? Penny...

  • Aug 20, 2013
    Search and Social provide instant information--but how do you make your content stand out?

    You've heard about the results[1] of including multimedia in marketing and communications efforts, but are you wondering how to go about using visual elements in your campaigns and promotions?...

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