News Releases

For small businesses and self-publishing authors, eBooks on topics of interest to their audience can play a key role in their content marketing strategy. Depending on your ultimate goal, whether...

The significant changes in the digital media environment that are so instrumental in shaping public opinion today require professional communicators to continually update and refresh our...

Going public is the endgame for many emerging companies but it's not an easy path. To assist companies, PR Newswire and Vintage Filings brought together experts to speak on the steps to IPO...

Google's algorithm updates and additions over the past several years have consistently moved toward a focus on quality content, which can challenge the way many small businesses had previously...

Recently, articles and conversations about content marketing have focused less on content creation and more on content distribution.[1] It goes without saying that in an increasingly visual and...

Blogging is a business on its own, but it is also a tactic to help grow your small business. If blogging is part of your content marketing and public relations strategy, your goal should be to...

A crisis can catch any brand off-guard, especially as social media offers the opportunity for missteps to go viral and snowball beyond anything that would be expected. A lot of attention is paid...

Today's new media and marketing environments require communications pros to constantly evaluate their tactics. The right tactical mix is fundamental to developing successful PR and marketing...

With so much emphasis on critical acclaim, it is easy to overlook the importance that sales play in the success of an author's career. Though "book sales" are typically associated with...

PR Newswire and Vintage Filings, a division of PR Newswire, is pleased to announce the inaugural "Disclose Your Creative Side" 2014 Art and Industry / SEC Calendar, a juried art program that will...

Brands and organizations are publishing more content than ever, while at the same time, search engines and social networks are tightening the filters that dictate the content users see, providing...

Branding efforts of late have centered around a storytelling theme: discovering your brand story, communicating it to your audience, creating a culture of storytelling amongst your employees—but...

Whether you call it sponsored content or native advertising, it's undergoing a renaissance as brands strive to connect with audiences and media properties search for new revenue streams. However,...

Best practices for writing and formatting press releases that resonate with today's digital audiences challenge many of the conventional approaches to framing, writing and pitching an...

Building a small business or personal brand used to be about ads in the yellow pages, word of mouth and traditional marketing. The Internet has changed the way brands are built and added new...

According to a PR News and PR Newswire survey of marketing and communications professionals, 60% of those using multimedia in their efforts see a positive trend in response rates—which explains...

Communications is a seemingly constant state of evolution—but often the focus of change is on external communications, public relations and marketing efforts. Internal communications is being...

One of the major themes to come out of the PRSA 2013 International Conference is the evolution of news and its impact on PR today. PR Newswire's Sarah Skerik, Vice President of Content Marketing,...

Authors who want to keep up with the growing trend of online book sales need to look at sales tactics from a new perspective. The way consumers buy from online retailers differs from traditional...

The PRSA 2013 International Conference theme, One World: Connection. Community. Collaboration., sets the tone for an event which serves as a meeting point for PR professionals to come together and...

Media is evolving, in large part due to the ways people are now able to access and consume information. PR strategies need to evolve to meet these changes, in order to serve rapidly morphing media...

Online book retail, including both print and eBooks, accounted for 44% of all consumer book purchases in the United States in 2012, showing growth from the previous year, a trend that is expected...

As part of its 15th birthday celebration this past September, Google announced the complete revamping of its core search algorithm. The new algorithm, called Hummingbird, had actually been rolled...

The PRSA 2013 International Conference kicks off Saturday, October 26, in Philadelphia. PR Newswire will feature its own interpretation of the event's theme One World: Connection, Community,...

An online marketing campaign is comprised of many moving parts. While unexpected obstacles might arise once the campaign is set in motion, there are steps your small business can take to build a...