News Releases

Take a minute to think about some of the marketing campaigns or ads that have resonated with you recently. You may be remembering the ad about a "lost boy" using Google Maps to make his way back...

Harvard Business Review's "How Valuable is Word of Mouth" study quantified what many brand marketers already know: brand advocates and evangelists spend—and recommend—more. With more and more...

A traditional goal of the press release is to secure earned media coverage, and while that is still a primary objective for many communications professionals, smart small business marketers can...

As the "big game" and the Olympics move to the forefront of consumer awareness, marketers are spending more to create campaigns tied to these events. With the costs to sponsor major events...

If 2013 can be remembered as the year for any specific marketing advance, it can certainly be remembered as the year that "content" became an imperative for small businesses chasing success. Savvy...

As consumers and audiences become more informed and create their own conversations around brands and products, content marketing has become an essential strategy for small businesses looking to...

As big data changes everything in business, it should come as no surprise that it presents challenges and opportunities for marketing as well. Marketers are gaining unprecedented access to...

The digital landscape is changing everything about communications: from where and how we communicate, to who actually breaks news and owns brand and product conversations. Keeping up with the...

Digital and social channels have eliminated barriers between audiences and the press while fueling the flames of an increasingly competitive media environment. Journalists are vying not only for...

As big data makes it possible to segment your customer base by background, habit and interest down to the most minute detail, devoting resources to understanding the power of specific niche...

NUEVA YORK, 21 de enero de 2014 /PRNewswire-HISPANIC PR WIRE/ -- Mientras que "big data" (grandes datos) hacen posible la segmentación profunda de un mercado según cultura, estilo de vida,...

As digital and social channels change the way we communicate and consume information, they are also changing the very definition of "news." These changes, plus the evolution of the newsroom and...

Social media is truly a double-edged sword: not only do today's channels allow you to broadcast brand news, product announcements, and curated content publicly, they also call for a targeted,...

The end of the holiday season also means the return of conference and events season. Attending industry events, whether regional, national or international, is a great way to gain insights into...

The 2013 Chow Tai Seng "China Fashion" Commercial Jewelry Design Competition, a large-scale original jewelry design contest hosted by renowned Chinese jewelry brand Chow Tai Seng, was one of...

The ubiquity of social media has done more than open new channels of communication—it has created a round-the-clock news cycle: one in which anyone on Twitter or Facebook can "break" the latest...

Creating a blog for your small business can seem like an overwhelming prospect, but the reality is that every brand now needs a content marketing strategy and a blog is a great place to start....

Though the holidays might shine a brighter spotlight on philanthropy than any other time of year, corporate social responsibility is a year-round effort. With that in mind, PR Newswire is kicking...

The sheer amount of content being produced daily makes it increasingly more difficult to grab -- and hold -- reader attention. Multimedia is a great means of grabbing audience attention -- but it...

It is almost impossible to find an article on the publishing industry that is not focused on eBooks—but publishers and authors looking to expand audience reach would do well to embrace...

Being public is the endgame for many emerging companies, but it's not an easy path. To assist companies, PR Newswire and Vintage Filings brought together industry experts to discuss different...

Sales are essential to the success of any small business—but with sales, it isn't all about volume, it is also about profit margin. A solid marketing plan can help position your brand in the...

Time and again, studies have demonstrated the value of multimedia in increasing reach and engagement when used in marketing efforts.1 We are an increasingly digital—and visual—society, and...

Blogging isn't as simple as setting up a template and producing good content; to be successful, brands have to be strategic about the type of content they push out. Often, there is a focus on...

Building brand awareness is a must for any small business—and driving visibility and discoverability is a means to achieve it. Fresh content can help a company gain visibility in search results...