News Releases

Landing pages are an integral part of any marketing strategy. They are your opportunity to drive your audience to the action you'd like them to take. Small business marketers need to be attentive...

The news industry never rests. It's constantly shifting and adapting to the nuances of its audience. Print, broadcast, online, and social media outlets all are vying for visibility. The Pew...

There were 52 transactions filed with the SEC last week. To view the full list, please visit our weekly listing: http://irblog.prnewswire.com/category/ipo-week-in-review/ Highlighted corporations...

In an increasingly digital and big data world, marketing and communications professionals are turning to visual and multimedia elements to stand out from the crowd and drive audience interaction,...

Some channels remain constant in the PR and marketing mix: press releases, advertisements—print and digital—email, the list goes on. As technology evolves, however, it does present small...

The evolution of news has been tied to drastic shifts in newsrooms—from organizational structure to staff sizes. With many outlets facing staff cuts and tightened budgets, freelancers have...

There were 54 transactions filed with the SEC last week. To view the full list, please visit our weekly listing: http://irblog.prnewswire.com/category/ipo-week-in-review/ Highlighted corporations...

Although it's not difficult to hit publish on a blog post, the challenge is maintaining blogging momentum over time. Growing pains, though universal, can discourage new bloggers from continuing....

Many communications professionals list "online visibility and discoverability" on their goals for press release use and content distribution, but the press release may still be overlooked by small...

Following last month's cautionary discussion of "IR engagement" and social media, we would like to showcase positive examples of engagement. Two keys to these engagement "success stories" are that...

Big data is redefining marketing, especially when marketing to "niche" audiences. As audiences intersect across channels and platforms, marketers are called upon to redefine their messaging around...

Though many brands and small businesses have embraced blogging as part of their marketing mix, many still are not quite sure how to use blogging effectively—or how to understand the potential...

News breaks faster than ever thanks to social media. Journalists now have the ability to track news in real-time as it unfolds, often via citizen journalists tweeting and recording on the scene....

Social media and digital communications have revolutionized word of mouth marketing—and it has exploded in scale. Marketers now have the opportunity to communicate directly with their target...

With the volume of content released every second, a big part of a journalist's daily routine can be sifting through the deluge of emails, texts, tweets, push notifications, etc. Additionally, many...

There were 56 transactions filed with the SEC last week. Highlighted corporations and law firms include: Registrant Symbol Form Law firm / advisor SIGNAL GENETICS LLC S-1 Blank Rome LLP GENSPERA...

Public companies are now in "annual report season." To help public companies be "smart shoppers," Vintage Filings, a division of PR Newswire, explains industry vocabulary and offers short videos...

From online retailers to social media promotion, the publishing game has changed. Whereas authors in the past had no choice but to send out manuscript after manuscript and meet with agents and...

Although photojournalists have other places to share their photographs and may think of Instagram as a tool for the general public, many news photographers and their media outlets are beginning to...

Content creation is on the rise—with no end in sight. As more marketers, brands and small businesses focus their attention on producing quality content attractive to their target audiences, what...

There were 56 transactions filed with the SEC last week. Highlighted corporations and law firms include: Registrant Symbol Form Law firm / advisors CHINA RECYCLING ENERGY CORP CREG S-3 McKenna...

The pressure on media outlets to provide non-stop content for new platforms with a reduced staff can take a toll, even on experienced journalists. Colleen DeBaise, former editor at The Wall Street...

Becoming and remaining a public company can be a daunting expense for small companies. Often, the dollars associated with regulatory compliance for Sarbanes-Oxley, Dodd-Frank and other entities...

With more companies competing at a global scale for investor and audience attention, the need for a comprehensive content marketing strategy has become imperative. But quality content is not...

There were 56 transactions filed with the SEC last week. Highlighted corporations and law firms include: Registrant Symbol Form Exchange Law firm / Advisor RICKS CABARET INTERNATIONAL INC RICK S-3...