News Releases

For small businesses and self-publishing authors, eBooks on topics of interest to their audience can play a key role in their content marketing strategy. Depending on your ultimate goal, whether...

The significant changes in the digital media environment that are so instrumental in shaping public opinion today require professional communicators to continually update and refresh our...

Going public is the endgame for many emerging companies but it's not an easy path. To assist companies, PR Newswire and Vintage Filings brought together experts to speak on the steps to IPO...

Google's algorithm updates and additions over the past several years have consistently moved toward a focus on quality content, which can challenge the way many small businesses had previously...

Recently, articles and conversations about content marketing have focused less on content creation and more on content distribution.[1] It goes without saying that in an increasingly visual and...

Blogging is a business on its own, but it is also a tactic to help grow your small business. If blogging is part of your content marketing and public relations strategy, your goal should be to...

A crisis can catch any brand off-guard, especially as social media offers the opportunity for missteps to go viral and snowball beyond anything that would be expected. A lot of attention is paid...

Today's new media and marketing environments require communications pros to constantly evaluate their tactics. The right tactical mix is fundamental to developing successful PR and marketing...

With so much emphasis on critical acclaim, it is easy to overlook the importance that sales play in the success of an author's career. Though "book sales" are typically associated with...

PR Newswire and Vintage Filings, a division of PR Newswire, is pleased to announce the inaugural "Disclose Your Creative Side" 2014 Art and Industry / SEC Calendar, a juried art program that will...

Brands and organizations are publishing more content than ever, while at the same time, search engines and social networks are tightening the filters that dictate the content users see, providing...

Branding efforts of late have centered around a storytelling theme: discovering your brand story, communicating it to your audience, creating a culture of storytelling amongst your employees—but...

Whether you call it sponsored content or native advertising, it's undergoing a renaissance as brands strive to connect with audiences and media properties search for new revenue streams. However,...

Best practices for writing and formatting press releases that resonate with today's digital audiences challenge many of the conventional approaches to framing, writing and pitching an...

Building a small business or personal brand used to be about ads in the yellow pages, word of mouth and traditional marketing. The Internet has changed the way brands are built and added new...

According to a PR News and PR Newswire survey of marketing and communications professionals, 60% of those using multimedia in their efforts see a positive trend in response rates—which explains...

Communications is a seemingly constant state of evolution—but often the focus of change is on external communications, public relations and marketing efforts. Internal communications is being...

One of the major themes to come out of the PRSA 2013 International Conference is the evolution of news and its impact on PR today. PR Newswire's Sarah Skerik, Vice President of Content Marketing,...

Authors who want to keep up with the growing trend of online book sales need to look at sales tactics from a new perspective. The way consumers buy from online retailers differs from traditional...

The PRSA 2013 International Conference theme, One World: Connection. Community. Collaboration., sets the tone for an event which serves as a meeting point for PR professionals to come together and...

Media is evolving, in large part due to the ways people are now able to access and consume information. PR strategies need to evolve to meet these changes, in order to serve rapidly morphing media...

Online book retail, including both print and eBooks, accounted for 44% of all consumer book purchases in the United States in 2012, showing growth from the previous year, a trend that is expected...

As part of its 15th birthday celebration this past September, Google announced the complete revamping of its core search algorithm. The new algorithm, called Hummingbird, had actually been rolled...

The PRSA 2013 International Conference kicks off Saturday, October 26, in Philadelphia. PR Newswire will feature its own interpretation of the event's theme One World: Connection, Community,...

An online marketing campaign is comprised of many moving parts. While unexpected obstacles might arise once the campaign is set in motion, there are steps your small business can take to build a...

Blogging is a business. It is also a way to grow your small business, but with all of the other hats you're wearing it might be hard to get a blog up and running, let alone keep the content fresh....

With the speed of information increasing exponentially on a daily, if not hourly, basis, companies looking to reposition themselves are faced with the dilemma of getting accurate and engaging...

Content is multi-functional: it can be used to promote brand awareness, position a company as a thought leader in its sector, and even drive a customer action. Some marketing and public relations...

Looking to take your small business to the next level? Adding a blog to your company website can be an effective way to position your company as a thought leader and promote brand awareness within...

The role of the influencer is still important—but it is changing. Consumers have access to an ever increasing number of platforms on which to source news and opinions, which means that any...

As more information is transmitted daily over an ever increasing number of channels, grabbing audience attention immediately is more important than ever. When you take into account that 67% of...

Express Writers, a professional copywriting service provider, has integrated PR Newswire's online content distribution service into their offerings. This will enable their clients to pair...

Arguably, the only thing worse than bad content is great content no one sees. You've taken the time to discover and understand your brand's story and create a piece that articulates it in a clear,...

Pivotshare, an online platform that allows anyone to sell premium video directly to its audience using pay-per-view rentals, purchased downloads, and channel-wide subscriptions, has integrated...

Over a 16 year period, 1997-2013, the number of women-owned businesses in the United States increased at a rate of 59%--1.5 times the national average. The more than 8.6 million U.S. women-owned...

Content marketing has ushered in the age of storytelling. Whether your brand is established or a recent start-up, there is a story to be told. Explainer videos are a fantastic medium to share your...

NUEVA YORK, 18 de septiembre de 2013 /PRNewswire-HISPANIC PR WIRE/ -- Con el número de canales y plataformas que van en aumento diariamente, los profesionales de marketing y comunicaciones...

With the number and of channels and platforms growing daily, marketing and communications professionals are finding greatest success in using a multi-channel approach when it comes to broadcasting...

One of the key takeaways coming out of Content Marketing World last week is the growing importance of visual elements in marketing efforts.1 PR Newswire's recent survey with PR News shows a large...

One of the major themes to come out of Content Marketing World 2013 is the importance of content discovery. PR Newswire's Sarah Skerik, Vice President of Content Marketing, explored "10 Ways to...

Have you ever stumbled over the question, "What does your company do?" It's not that you don't know, but in a quick conversation it can be hard to package your varied product offerings in a...

While there may not be one sure method to create a best-seller, there are certainly marketing landmines that can cause a book to tank. Penny C. Sansevieri, CEO and founder of Author Marketing...

Driven by the infinite supply of content that is competing for a finite amount of audience attention, emerging themes from Content Marketing World this year include an emphasis on incorporating...

A recent survey conducted by PR News and PR Newswire shows that 79% of marketing and communications professionals think video is underused in PR efforts and 76% of survey takers indicated that...

If your content marketing plan begins and ends with creating and publishing content, it might be time to rethink the process. Without question the foundation of content marketing is great content,...

Content marketing, visual storytelling, multimedia, the list goes on. But what do they mean? In preparation for Content Marketing World in Cleveland September 9-11 PR Newswire has announced a...

You've finished the afterword and are ready to see your cover peeking out from the shelves of major booksellers everywhere…but wait, aren't you forgetting a step? Rather than publish your work...

Is your marketing strategy flexible enough to accommodate opportunity in real-time? Newsjacking, first codified by David Meerman Scott, is a term which describes the process by which a third-party...

There's undeniably a certain cachet associated with being named a "critical success," but wouldn't it be great if you could take those reviews and interviews and turn them into book sales? Penny...

You've heard about the results[1] of including multimedia in marketing and communications efforts, but are you wondering how to go about using visual elements in your campaigns and promotions?...

Over the past decade, a lot has been said about the "digital revolution" and the resulting changes to the traditional publication model. Smart marketers and public relations professionals have...

Site optimization can be a tricky thing to master in your own country, but have you given thought to international search in your SEO strategy? Not surprisingly, expanding your site's reach...

While it may not be as "shiny and new" as its younger cousins Facebook, Twitter, Pinterest, etc., e-mail marketing continues to hold its own as a major driver in the ecommerce marketing...

The summer months usually mark a lull in activity for the financial sector, but as more and more companies use this time to prepare for a public launch, the need for information and tips on...

Content marketing strategy? Check. But what is the next step once you've committed to producing quality content and sold the concept to senior leadership? (Logo:...

Time and money are two resources that are often in limited supply in any business setting, this is even more so for small businesses. When you don't have the money to pay someone else to do the...

Studies have consistently demonstrated that the use of multimedia content in marketing and communications has increased reach and audience engagement.1 But what does that mean for public...

Grow your business through content creation. Learn how to create original high-quality content to build trust with an audience and gain new customers. In PR Toolkit's latest article, Steve Lazuka,...

Partnering with a charity can help your community and benefit the bottom line of your small business. In PR Newswire's latest article, Creating PR Opportunities with Charity, Christina Zila,...

PR Newswire, a global provider of shareholder, compliance and multimedia communications platforms, together with its CNW and Vintage Filings divisions, today announced an update to its popular...

PR Newswire has released an update to its mobile app today. The PR Newswire mobile app gives journalists, investors and PR professionals on-the-go access to the same exceptional content found on...

Vintage Filings, the financial printing, EDGAR and XBRL filing division of PR Newswire, today announced the availability of a new white paper that illustrates the collaborative workflow between a...

It's nearly impossible to find a marketing or communications article or blog post these days that doesn't at some point, or in some fashion, state that "content is king." Getting the buy-in from...

Living and working in the social age have placed marketing and communications professionals at the forefront of the technology revolution. This often results in "out with the old, in with the new"...

With many of The Affordable Healthcare Act's (ACA) provisions set to go into effect January 1, 2014, the public will look to trusted sources for advice and information more than ever before as...

As a small business owner, you know the importance of presenting the same topics on an ongoing basis. This can be challenging even for seasoned pros who write for a living. When you are stuck, it...

Raven Internet Marketing Tools, online software for content marketers, has integrated PR Newswire's affordable content distribution platform, iReach™, enabling marketers to promote news,...

With content creation demanding a huge commitment of time and resources, it's inevitable that a small business marketer will hit a few roadblocks that can slow their content marketing progress. (Logo:

As a new author or even a veteran writer there is no sense of satisfaction greater than publishing your own book. Since most books won't sell themselves, as an independent author you must now...

With the rich media revolution well underway, small business marketers are continually looking for new ways to reach target audiences in non-traditional settings. Incorporating multimedia assets...

With so many elements involved in developing a content marketing campaign, determining how all of those pieces fit into the overall puzzle can either make or break the success of a small business....

When you're a small business owner looking to get your company's message out, writing and distributing press releases is a secret marketing weapon for effective inbound marketing on an affordable...

Vintage Filings, the financial printing, EDGAR and XBRL filing division of PR Newswire, today announced they will be presenting their solutions with their parent company at the National Investor...

PR Newswire, a global provider of shareholder, compliance and multimedia communications platforms, and its CNW and Vintage Filings divisions, today announced they have released "IR Room MST," an...

PR Newswire and RetailInvestorConferences.com co-founder BetterInvesting will celebrate their 30th virtual retail investor conference at the National Investor Relations Institute (NIRI) 2013...

For cancer survivor and Chicago Bears' punter, Adam Podlesh, working with cancer charities to raise cancer awareness is a cause that is near and dear to his heart. Diagnosed in 2010 with salivary...

As a small business owner, you can never underestimate the importance of customer loyalty and retention; both can be considered the backbone for any content marketing strategy. Building customer...

The power of a book review can be considered one of the most important tools in a book marketing strategy; the more chatter your book stirs up, the more likely it is to gain a following. However,...

Developing a unique small business marketing campaign in a traditional industry shouldn't have to be boring, nor should it break the bank. Identifying certain aspects of your company's personality...

During a panel discussion entitled, "Social Media and SEC's Latest Ruling; Where Do We Go from Here," John Viglotti, Vice President, Investor Relations Products and Services of PR Newswire, posed...

As the lines between public relations, marketing, advertising and design continue to blur, the 2013 Communicators Conference offers ways to cope and lessons that you can bring to work the next...

Vintage Filings, the financial printing, EDGAR, and XBRL filing division of PR Newswire, today announced their 10th Anniversary of providing SEC compliance solutions to law firms and public...

How do you develop a great press release? Throughout the first quarter of 2013, the PR Newswire team identified a variety of noteworthy news releases which are highlighted in this week's edition...

While small business marketers are allocating more and more marketing dollars to their content marketing initiatives, without having a concrete strategy in place the effort and money spent might...

With the popularity of ebooks at an all-time high, self-published authors are continually refining their ebook marketing strategies in order to adapt to this growing industry segment. Distributing...

PR Newswire, a global provider of shareholder, compliance and multimedia communications, together with its CNW and Vintage Filings divisions, today announced the release of a Communication Brief...

For a small business owner turned author, stretching an already thin book marketing budget to include a publicist might not be feasible regardless of how deep your pockets can reach. (Logo:...

Once a business owner decides to go mobile, creating pertinent content based on the behavior of your visitors is a key ingredient to any small business mobile marketing plan. (Logo:...

In an age where we are overwhelmed with options, a self-published author will have to weigh the pros and cons of how they decide to allocate their online marketing efforts in order to promote...

Over the past decade, business owners -- both large and small – have witnessed the continual evolution of the Web. While initially adjusting to the new medium in its infancy state, Small...

An organization's public relations and search engine optimization teams have many similar goals in terms of increasing awareness of and visibility for the brand. In many cases, however, the two...

NUEVA YORK, 9 de abril de 2013 /PRNewswire-HISPANIC PR WIRE/ -- PR Newswire, un patrocinador oficial de Hispanicize 2013, invita a los asistentes de la conferencia a participar en su campaña...

PR Newswire, an official sponsor of Hispanicize 2013, invites conference attendees to tell their story and help inform a broader audience about the bicultural U.S. Latino community. The campaign,...

The SEC has cleared the way for public companies to disclose material information via social media, and Bloomberg has integrated Twitter into its terminals. PR Newswire applauds these moves, but...

A vibrant online community, sustained by thoughtful, targeted content, as well as an energized, informed member base, can be the backbone of a brand or organization's content marketing strategy...

While there seems to be no shortage of expert advice about implementing a powerful content marketing strategy or success stories of brands reaping the benefits of such a strategy, the majority are...

As today's informed consumers jump from channel to channel, interacting and sharing brands' content, marketers are faced with the challenge of being visible – and with the most applicable...

With the advent of content marketing, brand journalism and other publishing activities, organizations are producing more content than ever. Publishing content is just the first step. To be...

Given today's dynamic digital climate, manufacturers are presented with an unprecedented opportunity to leverage customer insight and social analytics to create better products, generate content...

For the past decade small business marketers have been challenged with keeping up with the overwhelming demand for "more" content; more blog posts, more videos, more testimonials – the more, the...