News Releases

Writing a book is a grueling process in and of itself, requiring endless time and dedication to accomplish. Don't risk squandering those efforts by making one of these common pitfalls when...

As the media landscape grows more competitive and audience attention spans more fickle, earning media coverage may seem more challenging than ever. PR today requires an increasingly deft touch and...

Millennials are the most racially diverse generation in U.S. history and have quickly risen as the country's driving consumer force. This tech-savvy, socially connected audience has influenced a...

Vintage, the regulatory compliance and shareholder communications division of PR Newswire, has released its weekly IPO and Transaction summary. There were 67 transactions filed with the SEC last week.

Effective immediately, press releases and other content submitted for distribution via PR Newswire's wire distribution network will be evaluated under new guidelines to help ensure content...

An active social media presence should be a core component of your organization's marketing strategy, but it is important to recognize that not every social channel will be the right fit for your...

For small business owners, your website is the central hub of your online marketing presence and a crucial component to building brand awareness. Often times, the desire to convey everything about...

The economic influence of the Hispanic market has long been established, yet many organizations have still delayed implementing a multicultural communications strategy. On the other hand, brands...

As buyers increasingly search online to inform their purchase decisions, your small business' web content becomes a critical factor in creating a faster and more efficient sales cycle. Prospects...

Investor relations departments can now ensure the release of accurate financial data on their website while also eliminating onerous and time-consuming processes with the announcement of a new...

There were 58 transactions filed with the SEC last week. To view the full list, please visit our weekly listing: http://irblog.prnewswire.com/category/ipo-week-in-review/ Highlighted corporations...

If you intend to attract new customers through your website, don't repel readers with uninspired corporate jargon and overstated sales pitches. Your content should be focused on information that...

The primary goals of content marketing are to establish credibility and awareness of your brand by providing customers or prospects with information they value. However, consumers trust...

There were 57 transactions filed with the SEC last week. To view the full list, please visit our weekly listing: http://irblog.prnewswire.com/category/ipo-week-in-review/ Highlighted corporations...

For many people, including independent authors, self-promotion does not come naturally. If you struggle with how best to promote your projects and build a personal brand, blogging can be an...

Confidential IPOs offer emerging growth companies distinct advantages, including the ability to assess market interest and keep operational data secret from competitors for a couple extra months...

There were 53 transactions filed with the SEC last week. To view the full list, please visit our weekly listing: http://irblog.prnewswire.com/category/ipo-week-in-review/ Highlighted corporations...

According to industry statistics, there were approximately 6.8 billion mobile users at the end of 2012—and this trend shows no signs of slowing1. Mobile usage presents both opportunities and...

When it comes to hyper-local journalism, mainstream media outlets no longer dominate. Instead, community news is being pioneered by individuals in the thick of the local scene. At "Innovating the...

Small business marketers know that public relations is essential to generating buzz and awareness for their brand and products—but proving ROI on these efforts can be a struggle. While few would...

There were 52 transactions filed with the SEC last week. To view the full list, please visit our weekly listing: http://irblog.prnewswire.com/category/ipo-week-in-review/ Highlighted corporations...

As you prepare to launch your latest book live to the market, a promotion strategy is key—and one that focuses on digital channels is increasingly important. The first step is to set goals for...

Today PR Newswire announces that it has established an enhanced set of policies for the issuance and distribution of market-moving news. The policies, which build on PR Newswire's leadership in...

Attorney General Eric T. Schneiderman today announced that PR Newswire, a leading news distribution and reporting firm, has agreed to require its direct data feed recipients to certify that they...

There were 37 transactions filed with the SEC last week. To view the full list, please visit our weekly listing: http://irblog.prnewswire.com/category/ipo-week-in-review/ Highlighted corporations...

Landing pages are an integral part of any marketing strategy. They are your opportunity to drive your audience to the action you'd like them to take. Small business marketers need to be attentive...

The news industry never rests. It's constantly shifting and adapting to the nuances of its audience. Print, broadcast, online, and social media outlets all are vying for visibility. The Pew...

There were 52 transactions filed with the SEC last week. To view the full list, please visit our weekly listing: http://irblog.prnewswire.com/category/ipo-week-in-review/ Highlighted corporations...

In an increasingly digital and big data world, marketing and communications professionals are turning to visual and multimedia elements to stand out from the crowd and drive audience interaction,...

Some channels remain constant in the PR and marketing mix: press releases, advertisements—print and digital—email, the list goes on. As technology evolves, however, it does present small...

The evolution of news has been tied to drastic shifts in newsrooms—from organizational structure to staff sizes. With many outlets facing staff cuts and tightened budgets, freelancers have...

There were 54 transactions filed with the SEC last week. To view the full list, please visit our weekly listing: http://irblog.prnewswire.com/category/ipo-week-in-review/ Highlighted corporations...

Although it's not difficult to hit publish on a blog post, the challenge is maintaining blogging momentum over time. Growing pains, though universal, can discourage new bloggers from continuing....

Many communications professionals list "online visibility and discoverability" on their goals for press release use and content distribution, but the press release may still be overlooked by small...

Following last month's cautionary discussion of "IR engagement" and social media, we would like to showcase positive examples of engagement. Two keys to these engagement "success stories" are that...

Big data is redefining marketing, especially when marketing to "niche" audiences. As audiences intersect across channels and platforms, marketers are called upon to redefine their messaging around...

Though many brands and small businesses have embraced blogging as part of their marketing mix, many still are not quite sure how to use blogging effectively—or how to understand the potential...

News breaks faster than ever thanks to social media. Journalists now have the ability to track news in real-time as it unfolds, often via citizen journalists tweeting and recording on the scene....

Social media and digital communications have revolutionized word of mouth marketing—and it has exploded in scale. Marketers now have the opportunity to communicate directly with their target...

With the volume of content released every second, a big part of a journalist's daily routine can be sifting through the deluge of emails, texts, tweets, push notifications, etc. Additionally, many...

There were 56 transactions filed with the SEC last week. Highlighted corporations and law firms include: Registrant Symbol Form Law firm / advisor SIGNAL GENETICS LLC S-1 Blank Rome LLP GENSPERA...

Public companies are now in "annual report season." To help public companies be "smart shoppers," Vintage Filings, a division of PR Newswire, explains industry vocabulary and offers short videos...

From online retailers to social media promotion, the publishing game has changed. Whereas authors in the past had no choice but to send out manuscript after manuscript and meet with agents and...

Although photojournalists have other places to share their photographs and may think of Instagram as a tool for the general public, many news photographers and their media outlets are beginning to...

Content creation is on the rise—with no end in sight. As more marketers, brands and small businesses focus their attention on producing quality content attractive to their target audiences, what...

There were 56 transactions filed with the SEC last week. Highlighted corporations and law firms include: Registrant Symbol Form Law firm / advisors CHINA RECYCLING ENERGY CORP CREG S-3 McKenna...

The pressure on media outlets to provide non-stop content for new platforms with a reduced staff can take a toll, even on experienced journalists. Colleen DeBaise, former editor at The Wall Street...

Becoming and remaining a public company can be a daunting expense for small companies. Often, the dollars associated with regulatory compliance for Sarbanes-Oxley, Dodd-Frank and other entities...

With more companies competing at a global scale for investor and audience attention, the need for a comprehensive content marketing strategy has become imperative. But quality content is not...

There were 56 transactions filed with the SEC last week. Highlighted corporations and law firms include: Registrant Symbol Form Exchange Law firm / Advisor RICKS CABARET INTERNATIONAL INC RICK S-3...

NUEVA YORK, 10 de marzo de 2014 /PRNewswire-HISPANIC PR WIRE/ -- Aunque puede ser que usted haya escuchado opiniones al contrario, la radio no solo está aquí para quedarse sino que está en su...

Though you may have heard opinion to the contrary, radio is not only here to stay, it is growing. Over the last 21 years, over 9,000 new stations went on the air—and 2013 continued the trend[1]....

Emerging growth companies, micro-caps and small-caps face serious challenges in regard to visibility and budget effectiveness. As a Roth Gold Sponsor, Vintage Filings, a division of PR Newswire,...

As social media has increasingly become a channel for breaking news, do journalists and bloggers still have a need for news wire services? When PR Newswire for Journalists' community members were...

You've probably experienced it yourself: information overload. Whether you're checking your Twitter feed only to realize that hundreds of new tweets came in as you scrolled, or when searching for...

More than 75% of communications professionals plan to increase their visual storytelling efforts this year1, and each day more news organizations publish stories with multimedia content. The trend...

There were 45 transactions filed with the SEC last week. Highlighted corporations and law firms: Registrant Symbol Form Exchange Law firm / Advisor AMERICAN REALTY CAPITAL NEW YORK CITY REIT, INC....

Keeping up-to-date with SEC regulations is critical for public companies. To help issuers' corporate counsel and their advising law firms, Vintage Filings is pleased to provide the updated edition...

Many small businesses are embracing content marketing. And while content like YouTube videos and blog posts can build awareness and generate attention for your brand, to make the most of these...

If 2013 taught us anything, it was that even the biggest brands are not immune to reputational issues and crises. From ill-conceived tweets to slow responses to customer issues, many events...

With so many first impressions made online, small business marketers need to make web properties and digital channels a priority. There is an increased need to actively evaluate your website and...

Despite the explosion of digital media and the importance of online readership and search engine visibility, more than a quarter of respondents to an informal poll by PR Newswire report they have...

There were 31 transactions filed with the SEC last week. Highlighted corporations and law firms: Registrant Symbol Form Exchange Law firm / Advisor PROTALEX INC PRTX S-1 OTC Morse, Zelnick, Rose &...

Though many sensational headlines would lead you to believe otherwise, the press release is here to stay and remains a valuable tool in the communications arsenal. Releases can drive an...

Marketing is more and more becoming a two way conversation between brands and their audience. The shift to social platforms has played a huge part in this dynamic, and all signs point to the trend...

The journey to become a public company can be a stressful and expensive undertaking. For small and micro-cap companies, cost-containment is of paramount concern as many of the associated fees can...

As marketers living and working in the age of search algorithms and spam filters, a lot of emphasis is placed on producing quality content, that is relevant to target audiences and improves...

The Affordable Care Act's (ACA) enrollment numbers are tracking behind schedule and many providers and state agencies have rolled out communications campaigns to close the gap. Despite these...

In 2013, Google took a firm stance on content quality; it updated its algorithm to reward quality and minimize "spammy" search results. It will come as no surprise that this emphasis on quality...

PR Newswire for Journalists today announces a fresh design and features aimed at meeting the needs of the media community head-on, and enhancing the way reporters and bloggers interact with their...

Each spring, public companies expend great energy producing their annual reports for shareholders. In the past few years, environmental awareness of excess printing and online alternatives has...

Over its 60 year history, PR Newswire has been proud to distribute notable news over its network—and has helped communicate the rich history of African-American news and events during this time....

You've been preparing for months to showcase your latest innovation at the toy industry's largest exhibition. Now that the big event is upon us, your brand should be taking full advantage of the...

Digital and social channels are changing the ways people engage with and consume content. This shift in content consumption has had a profound impact not only on how news is produced, but also on...

2013: the year of the…selfie? Named word of the year by Oxford Dictionaries, selfies are certainly a social media trend that shows no sign of stopping. Though the subject of many pop culture...

Take a minute to think about some of the marketing campaigns or ads that have resonated with you recently. You may be remembering the ad about a "lost boy" using Google Maps to make his way back...

Harvard Business Review's "How Valuable is Word of Mouth" study quantified what many brand marketers already know: brand advocates and evangelists spend—and recommend—more. With more and more...

A traditional goal of the press release is to secure earned media coverage, and while that is still a primary objective for many communications professionals, smart small business marketers can...

As the "big game" and the Olympics move to the forefront of consumer awareness, marketers are spending more to create campaigns tied to these events. With the costs to sponsor major events...

If 2013 can be remembered as the year for any specific marketing advance, it can certainly be remembered as the year that "content" became an imperative for small businesses chasing success. Savvy...

As consumers and audiences become more informed and create their own conversations around brands and products, content marketing has become an essential strategy for small businesses looking to...

As big data changes everything in business, it should come as no surprise that it presents challenges and opportunities for marketing as well. Marketers are gaining unprecedented access to...

The digital landscape is changing everything about communications: from where and how we communicate, to who actually breaks news and owns brand and product conversations. Keeping up with the...

Digital and social channels have eliminated barriers between audiences and the press while fueling the flames of an increasingly competitive media environment. Journalists are vying not only for...

As big data makes it possible to segment your customer base by background, habit and interest down to the most minute detail, devoting resources to understanding the power of specific niche...

NUEVA YORK, 21 de enero de 2014 /PRNewswire-HISPANIC PR WIRE/ -- Mientras que "big data" (grandes datos) hacen posible la segmentación profunda de un mercado según cultura, estilo de vida,...

As digital and social channels change the way we communicate and consume information, they are also changing the very definition of "news." These changes, plus the evolution of the newsroom and...

Social media is truly a double-edged sword: not only do today's channels allow you to broadcast brand news, product announcements, and curated content publicly, they also call for a targeted,...

The end of the holiday season also means the return of conference and events season. Attending industry events, whether regional, national or international, is a great way to gain insights into...

The 2013 Chow Tai Seng "China Fashion" Commercial Jewelry Design Competition, a large-scale original jewelry design contest hosted by renowned Chinese jewelry brand Chow Tai Seng, was one of...

The ubiquity of social media has done more than open new channels of communication—it has created a round-the-clock news cycle: one in which anyone on Twitter or Facebook can "break" the latest...

Creating a blog for your small business can seem like an overwhelming prospect, but the reality is that every brand now needs a content marketing strategy and a blog is a great place to start....

Though the holidays might shine a brighter spotlight on philanthropy than any other time of year, corporate social responsibility is a year-round effort. With that in mind, PR Newswire is kicking...

The sheer amount of content being produced daily makes it increasingly more difficult to grab -- and hold -- reader attention. Multimedia is a great means of grabbing audience attention -- but it...

It is almost impossible to find an article on the publishing industry that is not focused on eBooks—but publishers and authors looking to expand audience reach would do well to embrace...

Being public is the endgame for many emerging companies, but it's not an easy path. To assist companies, PR Newswire and Vintage Filings brought together industry experts to discuss different...

Sales are essential to the success of any small business—but with sales, it isn't all about volume, it is also about profit margin. A solid marketing plan can help position your brand in the...

Time and again, studies have demonstrated the value of multimedia in increasing reach and engagement when used in marketing efforts.1 We are an increasingly digital—and visual—society, and...

Blogging isn't as simple as setting up a template and producing good content; to be successful, brands have to be strategic about the type of content they push out. Often, there is a focus on...

Building brand awareness is a must for any small business—and driving visibility and discoverability is a means to achieve it. Fresh content can help a company gain visibility in search results...