John Powell
@twitteridNews Releases
These are news releases that are related to our Investor efforts. Releases are listed in chronological order and are archived by year. Sign-up to receive news as it is released using the email and RSS tools below.
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Sep 12, 2013Explainer videos are a fun and practical "visual elevator pitch" to showcase what your brand does.
Have you ever stumbled over the question, "What does your company do?" It's not that you don't know, but in a quick conversation it can be hard to package your varied product offerings in a...
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Sep 12, 2013
While there may not be one sure method to create a best-seller, there are certainly marketing landmines that can cause a book to tank. Penny C. Sansevieri, CEO and founder of Author Marketing...
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Sep 11, 2013
Driven by the infinite supply of content that is competing for a finite amount of audience attention, emerging themes from Content Marketing World this year include an emphasis on incorporating...
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Sep 11, 2013As more PR professionals plan for increased use of multimedia, PR Newswire aims to help.
A recent survey conducted by PR News and PR Newswire shows that 79% of marketing and communications professionals think video is underused in PR efforts and 76% of survey takers indicated that...
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Sep 9, 2013Content Marketing is without question a part of nearly every brand's marketing plan -- but are you making your content accessible and discoverable to your target audience?
If your content marketing plan begins and ends with creating and publishing content, it might be time to rethink the process. Without question the foundation of content marketing is great content,...
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Sep 5, 2013PR Newswire launches new campaign for Content Marketing World aimed at discovering what "Content is."
Content marketing, visual storytelling, multimedia, the list goes on. But what do they mean? In preparation for Content Marketing World in Cleveland September 9-11 PR Newswire has announced a...
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Aug 29, 2013Not all editors are created equal; tips to make the editing process a smooth and productive experience.
You've finished the afterword and are ready to see your cover peeking out from the shelves of major booksellers everywhere…but wait, aren't you forgetting a step? Rather than publish your work...
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Aug 22, 2013The dos and don'ts of leveraging a real-time opportunity to promote your work.
Is your marketing strategy flexible enough to accommodate opportunity in real-time? Newsjacking, first codified by David Meerman Scott, is a term which describes the process by which a third-party...
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Aug 21, 2013Penny Sansevieri illustrates how authors can channel PR momentum to increase the bottom line.
There's undeniably a certain cachet associated with being named a "critical success," but wouldn't it be great if you could take those reviews and interviews and turn them into book sales? Penny...
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Aug 20, 2013Search and Social provide instant information--but how do you make your content stand out?
You've heard about the results[1] of including multimedia in marketing and communications efforts, but are you wondering how to go about using visual elements in your campaigns and promotions?...
