John Powell
@twitteridNews Releases
These are news releases that are related to our Investor efforts. Releases are listed in chronological order and are archived by year. Sign-up to receive news as it is released using the email and RSS tools below.
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Feb 18, 2014Print not dead for shareholder communications
Each spring, public companies expend great energy producing their annual reports for shareholders. In the past few years, environmental awareness of excess printing and online alternatives has...
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Feb 14, 2014In observance of Black History Month, PR Newswire presents a series of spotlights on notable African-American blogs.
Over its 60 year history, PR Newswire has been proud to distribute notable news over its network—and has helped communicate the rich history of African-American news and events during this time....
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Feb 13, 2014Generate more publicity from the industry's largest trade show with these handy guidelines from Virtual Press Office
You've been preparing for months to showcase your latest innovation at the toy industry's largest exhibition. Now that the big event is upon us, your brand should be taking full advantage of the...
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Feb 13, 2014Learn how your brand can take advantage of the digital and social media environments to capture mind share
Digital and social channels are changing the ways people engage with and consume content. This shift in content consumption has had a profound impact not only on how news is produced, but also on...
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Feb 11, 2014Join PR Newswire for a spirited discussion on the shift in content creation, and the new challenges and opportunities for brands to generate awareness and attention.
2013: the year of the…selfie? Named word of the year by Oxford Dictionaries, selfies are certainly a social media trend that shows no sign of stopping. Though the subject of many pop culture...
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Feb 6, 2014Creating campaigns with emotional resonance can help brands make long-lasting connections with customers.
Take a minute to think about some of the marketing campaigns or ads that have resonated with you recently. You may be remembering the ad about a "lost boy" using Google Maps to make his way back...
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Feb 3, 2014Did you know that brand advocates spend twice as much and are up to four times more likely to recommend products than the average customer?
Harvard Business Review's "How Valuable is Word of Mouth" study quantified what many brand marketers already know: brand advocates and evangelists spend—and recommend—more. With more and more...
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Jan 30, 2014
A traditional goal of the press release is to secure earned media coverage, and while that is still a primary objective for many communications professionals, smart small business marketers can...
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Jan 30, 2014Free webinar discusses how to analyze the value and ROI of event marketing opportunities.
As the "big game" and the Olympics move to the forefront of consumer awareness, marketers are spending more to create campaigns tied to these events. With the costs to sponsor major events...
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Jan 29, 2014
If 2013 can be remembered as the year for any specific marketing advance, it can certainly be remembered as the year that "content" became an imperative for small businesses chasing success. Savvy...
