News Releases

The evolution of news has been tied to drastic shifts in newsrooms—from organizational structure to staff sizes. With many outlets facing staff cuts and tightened budgets, freelancers have...

There were 54 transactions filed with the SEC last week. To view the full list, please visit our weekly listing: http://irblog.prnewswire.com/category/ipo-week-in-review/ Highlighted corporations...

Although it's not difficult to hit publish on a blog post, the challenge is maintaining blogging momentum over time. Growing pains, though universal, can discourage new bloggers from continuing....

Many communications professionals list "online visibility and discoverability" on their goals for press release use and content distribution, but the press release may still be overlooked by small...

Following last month's cautionary discussion of "IR engagement" and social media, we would like to showcase positive examples of engagement. Two keys to these engagement "success stories" are that...

Big data is redefining marketing, especially when marketing to "niche" audiences. As audiences intersect across channels and platforms, marketers are called upon to redefine their messaging around...

Though many brands and small businesses have embraced blogging as part of their marketing mix, many still are not quite sure how to use blogging effectively—or how to understand the potential...

News breaks faster than ever thanks to social media. Journalists now have the ability to track news in real-time as it unfolds, often via citizen journalists tweeting and recording on the scene....

Social media and digital communications have revolutionized word of mouth marketing—and it has exploded in scale. Marketers now have the opportunity to communicate directly with their target...

With the volume of content released every second, a big part of a journalist's daily routine can be sifting through the deluge of emails, texts, tweets, push notifications, etc. Additionally, many...